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Husband | Engagement ring designer | Podcaster | Author | Collaborator
@LessardCoutuJewellery
I am a second generation custom jeweller. I listen to people's story and turn it into a piece of jewellery that exceeds their expectations.
Welcome to our custom jewellery workshop—proudly led by our family of custom jewellers and master craftsmen. At Lessard Coutu, we specialize in turning your unique vision into a timeless treasure. In this blog post, we’ll explore how the artistry of yesteryear endures in our modern atelier, why custom work matters, and how we combine tradition with advanced techniques to bring your ideas to life.
In the 1800s, if you wanted a ring, you visited your local jeweller, who would ask questions about your style and preferences before crafting a piece by hand. Mass production was still nonexistent, so every creation was unique, heartfelt, and carried a strong sense of authenticity.
Over time, the rise of large-scale manufacturing shifted consumer habits toward off-the-shelf items. While convenient, this trend often robbed jewellery of its individuality and “soul.” However, a select number of artisans—such as our team at Lessard Coutu—have preserved the spirit of those earlier days. We’re proud to operate a custom jewellery workshop that balances traditional savoir-faire with modern innovation, ensuring each treasure we craft retains that special, personal touch.
An atelier is the French word for workshop or studio. In the context of custom jewellery, an atelier refers to a creative space where artisan jewellers bring their customer's imagination to life. Rather than selling you a mass-produced item from a glass case, we collaborate closely with you, shaping one-of-a-kind designs that capture your personal story.
Three Key Characteristics of an Atelier:
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At Lessard Coutu, each project unfolds through a series of carefully orchestrated steps that blend old-world craftsmanship with modern technology. This approach maintains the authenticity of custom jewellery while offering precision and speed not available in bygone eras.
A common myth about custom jewellery is that it must be prohibitively expensive. At our atelier, we challenge that assumption. Our base design fee starts at $750, before materials (such as precious metals and gems). Off-the-shelf retail rings often cost just as much—if not more—yet lack any personal touch or story.
For those who are especially price-sensitive, you can even bring your own materials—family heirloom gemstones, scrap gold, or diamonds from an older piece—to help reduce costs. This solution adds sentimental value while allowing you to lower the overall expenditure on your new custom jewellery piece.
Three Factors Influencing Price:
Hello, I’m Nick Coutu, your dedicated custom jeweller at Lessard Coutu. I’ve been immersed in the art of custom jewellery design and creation since I was a kid—living above my parents' boutique—Maison Lessard Coutu. My passion is fueled by witnessing the wonder on a client’s face when they see a dream transformed into a sparkling reality.
I believe jewellery should tell a story—your story. Each piece, be it a ring, pendant, or bracelet carries your sentiments, traditions, and personality. Through meticulous craftsmanship, attention to detail, and the use of modern technology, I strive to ensure every piece we create together becomes a cherished heirloom for years to come.
Q1: How long does it take to create a custom jewellery piece?
A: Timeframes vary based on design complexity and materials, but most projects take between 2-5 weeks from the initial consultation to the final polish.
Q2: Can I bring my own diamonds or gemstones to the atelier?
A: Absolutely. We strongly encourage you to do so! You can repurpose your existing stones, precious metals, your whole jewellery box if you wanted to! Helping you save costs and preserve sentimental value is something we've repeated hundreds of times since 1990.
Q3: Is custom jewellery a good investment?
A: Custom jewellery can hold both emotional and monetary value. A unique, high-quality piece is less likely to depreciate, especially if it features premium metals and well-chosen stones.
Q4: What if I need a redesign later on?
A: We welcome redesign projects and can make modifications if your style evolves or you wish to add more stones or details in the future.
Ready to start your own custom jewellery journey? Contact us today or visit our atelier at Lessard Coutu to begin designing a piece that will capture your personality and last for generations. We look forward to making your dream jewellery a reality!
Thank you for reading! Be sure to explore our other blog posts for more insights and inspiration on creating custom jewellery that truly resonates with you.
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Romantic Engagement Rings
